Privacy Policy

1. Data Controller

Readily Diagnostics AB (org.nr to be confirmed), with registered address at Husargatan 3, BMC D7:5, 751 23 Uppsala, Sweden ("Readily", "we", "us", or "our"), is the data controller responsible for processing your personal data in connection with your use of this website (readily.se).

For any questions regarding data protection, please contact us at: info@readily.se

2. What Personal Data We Collect

We collect personal data only when you voluntarily provide it to us. This includes:

• Contact form submissions: First name, last name, email address, company/organization name, area of interest, and your message.
• Email correspondence: Any personal data included in emails you send to us directly.

We do not use tracking cookies, analytics services, or any third-party advertising tools on this website unless explicitly stated.

3. Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

• Responding to inquiries: To communicate with you, answer your questions, and facilitate potential business relationships. Legal basis: Legitimate interest (Art. 6(1)(f) GDPR).
• Managing partnerships and investment inquiries: To evaluate and progress business opportunities you express interest in. Legal basis: Pre-contractual measures at your request (Art. 6(1)(b) GDPR).

4. Data Sharing and Third Parties

We do not sell, rent, or trade your personal data to any third party. Your data may be shared with:

• Hosting providers: Our website is hosted by Vercel Inc. (USA). Data transfers to the US are governed by the EU-US Data Privacy Framework.
• CMS provider: Sanity.io is used as our content management system. Contact form data is not stored in Sanity.

We will never share your personal data with third parties for marketing purposes.

5. Data Retention

We retain personal data from contact form submissions for as long as necessary to fulfill the purpose for which it was collected. In practice, this means:

• Contact form inquiries: Retained for up to 12 months after the inquiry has been resolved, unless a business relationship is established.
• Business correspondence: Retained for the duration of the business relationship and applicable statutory retention periods.

6. Your Rights Under GDPR

As a data subject, you have the following rights under the General Data Protection Regulation:

• Right of access — You may request a copy of the personal data we hold about you.
• Right to rectification — You may request correction of inaccurate or incomplete data.
• Right to erasure — You may request deletion of your personal data ("right to be forgotten").
• Right to restrict processing — You may request that we limit how we use your data.
• Right to data portability — You may request your data in a structured, machine-readable format.
• Right to object — You may object to processing based on legitimate interest.

To exercise any of these rights, please contact us at info@readily.se. We will respond within 30 days.

7. Cookies

This website does not currently use cookies for tracking, analytics, or advertising purposes. Essential cookies may be used for basic website functionality (e.g., session management). If we introduce cookies in the future, this policy will be updated and you will be notified via a cookie consent banner.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and secure hosting infrastructure.

9. International Data Transfers

Some of our service providers (e.g., Vercel) are based in the United States. Where personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any material changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.

11. Supervisory Authority

If you believe that our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY):

Integritetsskyddsmyndigheten
Box 8114, 104 20 Stockholm
www.imy.se

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Readily Diagnostics AB
Husargatan 3, BMC D7:5
751 23 Uppsala, Sweden
Email: info@readily.se